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Canvas Is The Newest Attack Consumers By Facebook

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THEME:   LIFE STYLE, NATION, WORLD

By Dan Bart | February 25, 2016 8:09 pm

Canvas in Facebook or how Instant Articles, meet Instant Ads

The new ad unit provides a full-screen experience for advertisers within the News

Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for all advertisers. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load.

Canvas in Facebook. Instant Articles, meet Instant Ads

Canvas in Facebook. Instant Articles, meet Instant Ads

Feed on mobile. The ad appears as a traditional post on Facebook, but once users click, their screens will be taken over with a full-screen display ad. The ads can feature still images, text, videos and call-to-action buttons.

Facebook says the early tests of Canvas have shown users actually want to stick around and experience the ads. 53% of users that open a Canvas view at least half of it, and the average view time is a stunning 31 seconds. The top Canvas ads can see more than 70 seconds of view time per user.

Canvas is shaping up to be the most expressive and immersive Facebook ad unit to date thanks to its ability to allow a brand to break through the clutter, tell a different story in a branded environment, and hook consumers with fresh content.

“We’ve only built the shelf. What’s more exciting to me is what is going to happen when this gets into the hands of the creators,” Jessica Watson, the product design manager, said at the global launch event of Canvas in Facebook’s New York headquarters.

You can have more Canvas in Tweeter

 

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