logo

Canvas Is The Newest Attack Consumers By Facebook

TAGS:     , ,

THEME:   LIFE STYLE, NATION, WORLD

By Dan Bart | February 25, 2016 8:09 pm

Canvas in Facebook or how Instant Articles, meet Instant Ads

The new ad unit provides a full-screen experience for advertisers within the News

Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for all advertisers. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load.

Canvas in Facebook. Instant Articles, meet Instant Ads

Canvas in Facebook. Instant Articles, meet Instant Ads

Feed on mobile. The ad appears as a traditional post on Facebook, but once users click, their screens will be taken over with a full-screen display ad. The ads can feature still images, text, videos and call-to-action buttons.

Facebook says the early tests of Canvas have shown users actually want to stick around and experience the ads. 53% of users that open a Canvas view at least half of it, and the average view time is a stunning 31 seconds. The top Canvas ads can see more than 70 seconds of view time per user.

Canvas is shaping up to be the most expressive and immersive Facebook ad unit to date thanks to its ability to allow a brand to break through the clutter, tell a different story in a branded environment, and hook consumers with fresh content.

“We’ve only built the shelf. What’s more exciting to me is what is going to happen when this gets into the hands of the creators,” Jessica Watson, the product design manager, said at the global launch event of Canvas in Facebook’s New York headquarters.

You can have more Canvas in Tweeter

 

top_banner PRINT THIS

Comments are closed.

  • PLACE YOUR LISTINGS
  • RED LIGHT CAMERAS

  • MTA UPDATES

  • rek1
  • rek2
  • OUR WRITERS

    SokSok
    Jan OvlandJan Ovland
    Ann TyllerAnn Tyller
    SisiBroadSisiBroad
    Dan BartDan Bart
    Serge KSerge K
  • RSS Top News

    • Trump weighs more targeted travel ban - The Hill September 22, 2017
      The HillTrump weighs more targeted travel banThe HillPresident Trump may replace his controversial travel ban with a more targeted list of restrictions on visitors to the U.S., administration officials said Friday. Trump's 90-day ban on visitors from six Muslim-majority nations is set to expire on Sunday ...Trump's Travel Ban to Be Replaced by Restrictions Tailored […]
    • McCain says he will vote no on GOP health-care bill, dealing major blow to repeal effort - Washington Post September 22, 2017
      Washington PostMcCain says he will vote no on GOP health-care bill, dealing major blow to repeal effortWashington PostSen. John McCain (R-Ariz.) announced Friday that he does not support the latest Republican effort to dismantle the Affordable Care Act, dealing a major and potentially decisive blow to the last-ditch attempt to fulfill a seven-year GOP promise. […]
    • Puerto Rico dam bursts in wake of Hurricane Maria - BBC News September 22, 2017
      BBC NewsPuerto Rico dam bursts in wake of Hurricane MariaBBC NewsA dam has failed and caused "extremely dangerous" flooding on Puerto Rico's Guajataca river in the wake of Hurricane Maria, authorities say. The National Weather Service (NWS) said buses were "currently evacuating people from the area as quickly as ...Failing dam prompts evacuations as Puerto […]
    • 'James Comey, you're not our homie!': Protesters disrupt ex-FBI director's speech at Howard University - Washington Post September 22, 2017
      Washington Post'James Comey, you're not our homie!': Protesters disrupt ex-FBI director's speech at Howard UniversityWashington PostFormer FBI director James B. Comey was heckled and jeered throughout a speech Friday at Howard University by a group of protesters chanting “No justice, no peace” in a loud, contentious standoff that didn't end until he finished his remarks. […]
    • Why would anyone in Puerto Rico want a hurricane? Because someone will get rich. - Washington Post September 22, 2017
      Washington PostWhy would anyone in Puerto Rico want a hurricane? Because someone will get rich.Washington PostAmong those I interviewed this summer about Puerto Rico's economic crisis was a local wealth manager who was extremely upbeat about the economic climate. Anticipating government default, she had redirected her clients' assets toward U.S. stocks.and more »
  • RSS NYC Latest News


  •